Per-Seat, On-Demand (PSOD) Air Charter is Here to Stay

Per-seat, on-demand (PSOD) - an air charter acronym and new business model coined by the now-defunct DayJet air taxi company - has certainly taken its share of lumps but the concept is seemingly here to stay. The premise is a simple one. On any given private jet flight, an air charter operator sells a single seat on a as opposed to the entire airplane. The operator derives more business while the (presumably new) customer gets a seat on a private jet for a price similar to that of a full-fare airline coach ticket. So far, the PSOD concept and business model has proven to be as elusive as the quest for the Holy Grail. Besides DayJet, the aviation graveyard is littered with the remains of numerous other companies such as POGO, SATSair, FlyMiwok, etc. who tried but ultimately failed in refining the PSOD idea.

(For the right price, who wouldn't want this Gulfstream seat?)

So why did DayJet & Co. fail at selling charter seats? And, probably more importantly, why are others companies still trying to get blood from the same turnip? Upon closer inspection, DayJet used the Internet to allow customers to propose when/where wanted to go; and, with the help of proprietary scheduling software (now part of DayJet Technologies), this data was aggregated - the end result being an air taxi flight with multiple disparate passengers. The Department of Transportation (DOT) has used the term "opaque aggregation" as another way of describing the PSOD concept. Single travelers propose their travel preferences but they can not see the preferences of other travelers. If they did, that might be interpreted as a scheduled flight - a huge no-no in the regulated world of air charter. DayJet's ultimate downfall may have been the result of the mystery surrounding the new booking process. Also, in the context of a deteriorating economy, DayJet was targeting an entirely new market segment - one that puts a premium on customer education.