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CharterBox say that its model will help air charter operators supplement their traditional retail charter business by "optimizing the transient movement of their aircraft". (On the surface, this sounds a lot like a traditional "empty leg" service but the company's web site and related industry press seems to paint a much bigger picture.) Pus, CharterBox only uses operators that are Argus Gold or better and/or Wyvern Wingman compliant. This is always a good thing.
Peruse any popular online business aviation news site, and sooner or later an ad for CharterBox will appear.If nothing else, the company is making a hefty investment is driving traffic (and hopefully) new customers to their web site. CharterBox is making a similar effort to obtain more FAA-approved air charter operators. More flight inventory plus a solid business model and site traffic is certainly a good start for this new air charter broker service.
I hope this company succeeds- it would be great to have an online resource like priceline for finding the right jet charter service.
ReplyDeleteI really like that their business model is based on "real time". Surely a sale is better than no sale? - for an operator.
ReplyDeleteIf an aircraft is in a designated charter demand zone, and it isn't already booked - why shouldn't it be charged out at competitive rates.
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