Sunday, July 6, 2014

Four Seasons Takes To The Skies in 2015

Four Seasons, the pioneer and global leader in the luxury hospitality market, continues to re-imagine the whole concept of high end travel by introducing their Four Seasons Jet, the industry's first fully branded private jet experience. (For those who track these types of ventures, Hooters Air was a completely different deal but hey, what's the harm in reminding everyone about them anyway?)

Beginning in February 2015, the jet, sporting the widely recognized Four Seasons logo on the tail, will transport some fifty guests on various flights, offering high-end travelers a distinctly Four Seasons travel experience. The retrofitted Boeing 757 will feature interior and exterior designs customized by the company's team of design experts. The in-flight staff, which includes a dedicated on-board concierge, will coordinate with local related concierges in each destination to ensure that the entire experience is nothing short of extraordinary.

Travel like a rock star!
"Taking our legendary service to the skies is a natural extension of what we've been doing in our hotels for more than 50 years," said Susan Helstab, Executive Vice President of Marketing, Four Seasons Hotels and Resorts. "The Four Seasons Jet showcases the unforgettable people and experiences that make Four Seasons unique. It speaks to our pioneering spirit and the aspirations of today's modern luxury traveler in an imaginative new way."

Back in 2012, Four Seasons was inspired to create these one-of-a-kind jet excursions to be the next big thing in luxury travel but, more importantly, to drive more hotel usage by focusing exclusively on stays at Four Seasons properties. The jet part of the equation will afford guests individually handcrafted leather flatbed seats, globally inspired cuisine and signature Four Seasons service – on board and on the ground. Global in-flight Wi-Fi will ensure that guests and staff are never too far removed from terra firma.

Reservations on the new Four Seasons Jet are currently being taken for trips that include an exotic "Around the World" excursion in February 2015, "Backstage with the Arts" - for like-minded travelers who share a passion for the arts- in April 2015 and another Around the World excursion in August 2015 which will feature an "epic" globe-circling expedition through nine destinations including stays in three of the newest Four Seasons hotels. Each journey includes air travel and ground transportation, planned excursions, all meals throughout the trip and luxurious accommodations exclusively at Four Seasons.

Source: Thomson Reuters

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